@Match @tfl I have just made my 1st ever complaint to @ASA_UK, about this ad. #LoveYourImperfections pic.twitter.com/IsZKRU43gj
— Maureen Kenny (@MaureenKenny1) April 8, 2016
Freckled Londoners and “Gingers” alike are not fans of Match.com’s latest #LoveYourImperfections ad campaign, which suggests that freckles and red hair are imperfect. The large posters, which are plastered on the walls of the London Underground, feature a red-headed woman with a face full of freckles and reads: “If you don’t love your imperfections someone else will.”
Outraged riders of “The Tube” took to Twitter to complain to the online matchmaking company about the posters. Many also sent complaints to the Advertising Standards Authority in London.
"Imperfections"? SERIOUSLY? This girl is gorgeous. #loveyourimperfections #advertisingfail @match pic.twitter.com/JxHnAZlGe6
— Simona Bitmate (@SimonaBitmate) April 8, 2016
On Monday, Match.com originally released a statement apologizing for the ad that read:
“Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection. We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud.
“We’re sorry if anyone has been offended by our latest ad – that was not our intention – but we’re really encouraged to see so many people standing-up for what makes them unique.”
The company officially committed to removing the ads on Tuesday.
“We have taken note of the response about our advert concerning freckles.
“Following this feedback, we are in discussions with our relevant partners about removing these posters as soon as possible.”
(Via The Guardian)