OnCue – “Better Than Before” Video

11.08.11 6 years ago

American explorer John Finley once said, “Maturity of mind is the capacity to endure uncertainty.” And, as the days dwindle until the release of OnCue’s Can’t Wait project on November 16th, that’s the sentiment the NY MC wants to exude amidst his dimly-lit video for “Better Than Before.” Essentially picking up right where he left off from “All The Way,” Cuey channels his angst for director Adam Ross’ representation of this alternative-hip-hop cut, which slices into internal battles with the artist’s creative side and external battles with his crumbling family life back at home. Both of which are fights that, unfortunately, never really get won.

Regardless, if one thing is for certain, it’s that as well as Ross’ visual matches OnCue’s music, these two, blossoming media forces have found quite a good fit with one another.

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