Over the weekend, viewers of Sean Hannity’s Fox News program began to #BoycottKeurig when the coffee-brewer manufacturer announced it would no longer be among the show’s advertisers after Hannity defended Roy Moore, the Republican Senate candidate in Alabama accused of sexual contact with a 14-year-old and the pursuit of other teens when he was in his 30s. Now, Hebrew National and Reddi-Wip have joined Keurig, and as expected, people are already hitting social media to voice their displeasure with the brand and to chuck hot dogs down the garbage disposal.
Hannity hasn’t yet jumped into the proverbial fray with these advertisers, as he did with Keurig. There is no mention of them on Twitter, and he certainly hasn’t started buying up alternate whipped cream on hot dogs to give to the people who make the best videos of them destroying perfectly edible foodstuffs they already paid for. But, that hasn’t slaked people’s thirst for a good bit of outraged boycott tweeting.
https://twitter.com/cmegalodon69/status/930512876984524802
https://twitter.com/GingerMcQueen/status/930422184903938048
Smashed my Keurig threw out my Reddi Wip. Stop advertising who cares? I'll throw out everything in my house if need be. HANNITY RULES!
— E.M. Kelly (@psychopigeons) November 14, 2017
https://twitter.com/bacon_texas/status/930223637847613440
https://twitter.com/mlong42947/status/930223858111492096
https://twitter.com/DL6311104/status/930217884344897536
It’s worth noting that Conagra Brands, which includes Reddi-Wip and Hebrew National, has removed Hannity from their advertising plans for all of their brands. But, it wasn’t motivated by the Moore interview. A spokesperson came forward to clarify the change. “We adjusted our media spend several months ago due to the needs of our business,” Lanie Friedman said. “That said, we have not run on this program since August, so our decision was not made currently and has nothing to do with this controversy.” Yet, people are still out their raging against the whipped topping machine, because… who knows anymore… it’s another weird entry into an already odd saga.