There are many reasons why Pepsi pulled its controversial #Resist commercial featuring Kendall Jenner bringing about world peace by drinking carbonated sugar water, or something: 1) it was dumb at best, and dumb and offensive at worst, and 2) it doesn’t work. Look what happened when a protester in Portland presented the city’s mayor with a can of the soda.
It didn’t end well. For the protestor, or society.
On Wednesday, Carlos Enrique, a self-proclaimed “former journalist for the Boston Herald,” unsuccessfully tried to ease tensions during a city council meetings. After telling Mayor Ted Wheeler, “The language of the resistance has not been properly translated to you. So this is for you,” Enrique walked up to the bench and pulled a Pepsi from his pocket. The mayor was not amused.
“Woah, woah, woah, not a good move, not a good move,” Wheeler (who’s also the city’s police commissioner) said. “Not a smart move. Thank you. I do appreciate it, but don’t do that again. Please folks, do not do that. For your own safety, don’t do that, OK? I appreciate it. Welcome to Portland. If this were the Boston City Council, that would’ve ended differently.” They don’t drink weak-ass Pepsi in Boston — it’s an RC Cola city, through and through.
(Via the New York Post)