I really feel bad for basketball people because their sport’s go-to movie is Space Jam, which sucks and was never good. So when it’s time to stick Blake Griffin and Jimmy Butler into a sneaker ad, someone in the marketing agency stands up and says, “Let’s get some Space Jam references in there,” and no one disagrees.
So that’s what you get here — thinly veiled shots from Griffin, Butler, and Bugs Bunny at the Golden State Warriors, who are fun and awesome, unlike Space Jam. The Monstars must be stopped because they are a “super team” and Griffin and Butler have got this. One plays for the Clippers and one plays for the Bulls, so I don’t know how they can contractually unite to beat space aliens in street games, but I didn’t think up this ad.
It’s sort of crazy that Space Jam is basketball’s movie. How many better movies are there about basketball? 100? Love & Basketball, White Men Can’t Jump, Juwana Mann. The list is endless yet they want to make a Space Jam sequel for some strange reason. Why not an ad where Griffin and Butler dominate old-as-hell Woody Harrelson and Wesley Snipes in 2-on-2. Now I’d watch that for sure.