One of the many benefits of athletic stardom is product endorsement deals, as James Harden undoubtedly knows. Harden’s massive, $200 million deal with adidas is common knowledge, but less well-known is his apparent deal with the candy company Trolli.
Whereas Harden’s adidas commercial perfectly fits his singular personality, his Trolli commercial is just flat-out bizarre. Harden becomes a veritable Russian nesting doll, with each inner head sprouting another inner head, the last of which plays an electric guitar, for some reason. One can understand why the commercial is titled “Inside inside inside James Harden’s head.”
Even though Harden and his Rockets have had a rocky season, his star status hasn’t diminished at all. The endorsements will keep coming in, though it’s unlikely any of them will be as weird as this one.