The former quarterback and current ESPN analyst tweeted their displeasure at the NCAA commodifying the likenesses of North Carolina’s championship-winning student athletes after the Tar Heels took down Gonzaga to win the title game on Monday night.
The tweet in question is a screenshot Bilas took of his email inbox. The email, presumably from the NCAA or perhaps North Carolina, shows an ad for UNC championship merchandise featuring three North Carolina players — Joel Berry II, Luke Maye and Kennedy Meeks. Berry II’s name is even shown on his jersey.
Bilas, a noted Jeezy fan, is always down to point out the NCAA’s hypocrisy when it comes to refusing to pay student-athletes wages for services rendered while directly profiting off their likenesses.