You’ve seen Kevin Love’s “Lil Kev” alter ego. He’s all over the place, in those “Hoopers” State Farm commercials. He has his own rap song and everything.
During Cleveland’s 9-0 start to the playoffs, Lil Kev has become the Cavaliers’ unofficial mascot, thanks to a major presence on, of all things, Richard Jefferson’s Snapchat account.
Jefferson explained it to Dave McMenamin of ESPN.com a couple weeks ago:
“Lil’ Kev, man, he’s a wild one,” Jefferson said before Cleveland’s shootaround Friday morning in Atlanta. “He’s a wild one. Everybody’s got like, alter egos. You’ve got Kobe [Bryant]; he’s the Black Mamba. You got [Michael] Jordan; obviously Air Jordan. You got LeBron [James]; and you got King James. So, you know, you got Kev [Kevin Love] and you got Lil’ Kev.
“Lil’ Kev, he’s special.”
What Lil’ Kev is, literally, is a Tommy Bahama advertisement that was ripped out of an in-flight magazine by Jefferson when the Cavs were flying back from Detroit after their first-round sweep of the Pistons.
Jefferson thought the model in the ad bore a striking resemblance to Love.
“We saw Lil’ Kev in a magazine and we just started giving Big Kev a lot of crap, even though it’s not him,” said Jefferson. “It’s not him and that makes it even funnier.”
And now, the Cavs have taken it a step further. Lil Kev has his own Instagram account. It’s verified and everything.