https://twitter.com/SacramentoKings/status/724995132584562690
A few days ago, the Sacramento Kings reportedly had their new logos for next season leaked to the public, and now, they’ve made it official.
The original leaked designs were only in black and white, though, so now with the official announcement, we get to see what kind of color scheme the Kings plan on using with the new logos, and it appears as though they’re going with dark purple and gray. Purple has been the primary color for the Kings for over 20 years, so it’s no surprise to see that coming back. However, Sacramento has often used white or black as a secondary color in the recent past, so it’s interesting to see them use the silver this time around.
As for the logos themselves, the primary one is similar to the logo the team used back in the 1970s (when they were the Cincinnati Royals) and early 1980s, only with the updated color scheme. The secondary logos make use of the lion which might take some time to get used to, but would certainly appear to be an upgrade over the generic crown that they’ve used in the past.
On their official website, the Kings explained the origins of the new looks.
The new primary emblem is inspired by the Kings classic logo. It is reimagined to reflect the civic and franchise pride that has lasted and grown for a generation. Now, with a clean, modern look – a reshaped crown, refined basketball and new typeface that puts Sacramento front and center – the new identity draws from the team’s ambitious beginnings and reminds our region and the world that Sacramento is undergoing a transformation.
The secondary logo featuring the lion, pays tribute to the unmatched pride and loyalty of the NBA’s best fans. The “Sac” badge is dedicated to the bold and unwavering devotion the Kings organization has for its city. A new crown logo reflects the rich tradition of the team dating back to its origins, reminding the fanbase and the community of Sacramento that, “we are all Kings.” The heralding lion crest represents leadership and strength and will be used as the Kings work to make basketball the premier global sport of the 21st century.
They certainly have somewhat of a European feel to them (they look like they would fit perfectly for an English soccer club or something), but I dig it. Even if you’re a Kings fan and don’t like it, though, at least it’s not as bad as the Clippers‘.
(Via NBA.com)