LaVar Ball, the insufferably-verbose patriarch of an entire clan of five-star basketball recruits, simply will not go away. That’s especially true given that his eldest son, Lonzo, will enter the NBA next season. In addition to micro-managing his offspring’s fledgling hoops careers, Ball is relentlessly trying to position his upstart Big Baller Brand as a major competitor in the sports apparel market.
During the NCAA tournament, he made the outlandish proclamation that he and his sons won’t settle for less than a $1 billion endorsement deal. Nike, despite their speculative interest in potentially signing the Ball family athletes, thought that seemed a bit prohibitive. One exec in particular, George Raveling, is less than amused with Ball’s highly-publicized antics, and even went so far as to call him “the worst thing to happen to basketball in the last hundred years.”
Ball, of course, wasn’t about to let that slight go unchecked and went deep into his bag of rhetorical gymnastics to turn that insult into on its head in a recent video posted to TMZ.
“Let me tell you something. I know I’m on the right step, ’cause if nothing like this happened in 100 years? Guess what … we in a new lane, baby!”
“That Big Baller Brand about to be your competition!”
At this point, nothing LaVar Ball says should be surprising, much less taken seriously. But it’ll be interesting to see just how things play out when both he and his sons hit the big league next season and what the implications of all his high-profile publicity stunts will be.