Building off the success of their pop-up store during the 2016 NBA All-Star weekend in Toronto, Jordan Brand has officially put down roots in the city with a brick and mortar store called Yonge 306. Like other locations, Toronto’s Jordan Brand store is aesthetically built and organized. It will also be the premiere destination in Toronto to get Jordan Brand gear and sneakers.
But Yonge 306 is not just a Jordan Brand store. In fact it is much more than a retail location.
Toronto’s Jordan Brand store features a training space geared just for the city’s athletes called Centre 23. The space has a weight room, and trainers will lead classes and workouts at Centre 23.
Here’s more information from Nike:
Not only will Yonge 306 be the source for the latest and greatest Jordan Brand products, it’ll also feature Centre 23. This space will serve as Canada’s training hub to prepare athletes with specialized sessions led by Jordan Brand trainers. From Breakfast Club workouts to barbershop services on Get Fresh Thursdays, Centre 23 will both reco6nize and push Toronto’s athletes.
While it may just be another sneaker store in the city, Jordan Brand’s Toronto location is part of the city’s growing cultural brand and is a great example of how Canada is quickly becoming a hotbed for basketball.
