Building off the success of their pop-up store during the 2016 NBA All-Star weekend in Toronto, Jordan Brand has officially put down roots in the city with a brick and mortar store called Yonge 306. Like other locations, Toronto’s Jordan Brand store is aesthetically built and organized. It will also be the premiere destination in Toronto to get Jordan Brand gear and sneakers.
But Yonge 306 is not just a Jordan Brand store. In fact it is much more than a retail location.
Toronto’s Jordan Brand store features a training space geared just for the city’s athletes called Centre 23. The space has a weight room, and trainers will lead classes and workouts at Centre 23.