If you somehow weren’t aware, the final season of Game of Thrones will begin this Sunday, April 14, and fans are extremely excited about it.
Apparently someone high up with the Timberwolves is a big fan of the show and was able to make a collaboration happen between the team and show. On Tuesday morning, the team unveiled its rebrand for the buildup to the Season 8 premiere as the Minnesota Direwolves, a nod to the giant wolves that protect the Stark family.
The Direwolves are coming. #ForTheThrone pic.twitter.com/xSIZZtp4tt
— Minnesota Timberwolves (@Timberwolves) April 9, 2019
It’s a cool logo and something that the overlap of Wolves fans and Thrones fans will surely find awesome. Not only was this a social media rebrand, but the team actually made up some Direwolves merchandise for fans to purchase from their team store for a limited time.
On the 9th Day of April, we're joining the fight.@GameofThrones x Minnesota Direwolves Merch is herehttps://t.co/D5VESP3Mqm pic.twitter.com/DJQKntobc8
— Minnesota Timberwolves (@Timberwolves) April 9, 2019
It’s a good thing they’ve made this merch accessible to fans, because the replies to the original reveal video were almost entirely people asking “where can I buy things with this logo?” As if they would go through the trouble of getting clearance from HBO to do this collaboration without making it a money making venture.
Still, as far as unique branding ideas for sports teams go, this is about as good as it gets, and for a team that’s struggling to another missed postseason, managing to get the fans hyped about something in April is a rather large accomplishment.
