Let’s face it, the NBA offseason was something out of The Source Awards in the mid-1990sin terms of pettiness and subliminal dissing. Between Draymond Green’s immediate trolling after winning the NBA Finals to Steph Curry and Kyrie Irving mocking the LeBron’s workouts on Instagram, if one relied on NBA pettiness to survive, their appetite was satiated by mid-July.
However, Newton’s law states that for every action there’s an equal and opposite reaction, and you can trust Nike to fuel some of that reaction. With the NBA season is little over 24 hours away from tipping off, Nike decided to remind fans and opponents alike what happens when one decides to throw rocks at the throne.
https://twitter.com/nikebasketball/status/919956151038390274
The trailer is voiced by Idris Elba, who does it in his native British cockney that’s got that tiny hint of cobblestone to it. But the commercial shows LeBron, absorbing all of the rocks that have been thrown his way, hinted at by Elba during the whole spot. The video leans heavily on a National Geographic wildlife type vibe as well where one will notice early and often, through subliminal images that LeBron is the king of the NBA jungle and he’s coming back to take what’s his — The Larry O’Brien Trophy.
The Cavaliers have some competition for the right to get to the Finals, namely the Boston Celtics. They feature ex-Cavalier Kyrie Irving and new addition Gordon Hayward in an attempt to wrangle away control of the Eastern Conference from LeBron, who’s owned it since 2010.
Lebron’s status for Tuesday’s opener against the Celtics is still unknown, as he’s been battling an ankle injury since the beginning of the preseason. If The King makes an appearance Tuesday night, expect him to show the Celtics and everyone else in the NBA why the throne is his, and why it’ll stay that way for a while.
