A month after it was announced that ads were coming to NBA jerseys, we finally have at least one team adding a brand to its uniform — the Philadelphia 76ers and StubHub announced the league’s first jersey ad deal on Monday.
What does it mean? Well, the Sixers become the first team in the four major North American sports leagues (MLB, NBA, NFL, NHL) to put corporate ads on their uniforms full-time. They will have a small jersey patch featuring StubHub’s logo on each of their jerseys starting in 2017-18, with the patch located on the front upper left corner of the jersey.
The patches will also be featured on all jerseys sold in the team’s arena pro shop in Philadelphia, but not on jerseys sold elsewhere. If you’re a big StubHub supporter located outside of the Philly area, fear not — you can always have the team’s Betsy Ross mascot sew one of those patches on for you.