Rockets Fire Their Social Media Manager After An Insensitive Tweet Goes Viral

04.29.15 3 years ago 41 Comments
Houston Rockets Twitter


In the closing moments of the Houston Rockets’ series-clinching win against the Dallas Mavericks, the team’s twitter account riled up the internet. The inflammatory tweet lead to the firing of the Rockets social media manager, who then took to twitter to explain his actions.

Subsequently, the Rockets’ internet community has taken a stand against Shanks’ dismissal.

The conversation around what constitutes a firing in the line of social media should be a hot topic for the next few days. Social media presents more challenges than most people realize, because mistakes are caught instantly and the panic from the corporation ensues. Needless to say, the handling of this situation will be looked at closely by teams all around sports.

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