Steph Curry is one of the most popular pro athletes on the planet. His jersey is regularly among the top sellers for all NBA players, and his signature sneakers have put Under Armour on the map when it comes to the basketball shoe and apparel industry.
So it was a bit surprising to learn that, up until recently, his signature shoes weren’t readily available for girls. It’s a fact that came to our attention this fall when a nine-year-old fan named Riley (just like Curry’s daughter), sent him a heartfelt letter expressing her disappointment in not being able to get a pair of the Curry 5s because they weren’t available for girls.
Steph responded with a note on twitter promising that he would soon rectify the situation, and now it appears that the three-time champ has made good on that promise.
As you can see in the video above, Steph sent Riley two pairs of the new Curry 6s for Christmas, while the Under Armour website now offers his sneakers in the girls’ section.
On the one hand, it’s just smart business. Why limit your prospective customer base to roughly half the population? But it’s also an issue of inclusion as well, so good on Under Armour and Curry both for listening to their fans and making the right decision.