The 2011 Nike MAG: It’s About Time

The Nike MAG is no longer the “greatest shoe never made.” The mythical sneaker worn by Marty McFly (played by Michael J. Fox) that originally captured the imagination of audiences in 1989’s Back to the Future Part II is being released – and they’re here to help create a future without Parkinson’s disease.

Exactly 1500 pairs of the new 2011 Nike MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the 10-day auction, 150 pairs of the 2011 Nike MAG shoes will be made available via eBay’s Fashion Vault. The auction starts tonight at 11:30 p.m. EST, and will end Sept. 18th. And thanks to a previous $50 million match given to The Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.

As you can see, the 2011 Nike MAG shoe was designed to be a precise replica of the original from Back to the Future Part II that came alive, lit up and formed to Marty’s foot in the year 2015. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent “NIKE” in the strap. The 2011 Nike MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge. Unfortunately because it’s only 2011, there is still no automatic lacing system. I guess we’ll have to wait four more years.

What do you think?

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