Under Armour isn’t as prevalent as the big three sneaker brands on the NBA court, but the company has steadily built its reputation around the league, attracting a solid stable of players led by Steph Curry. The Curry line is by far Under Armour’s most popular hoops sneaker, with the Curry 5 as the latest in that line.
On Wednesday, Under Armour unveiled their newest basketball shoe outside of the Curry line in the HOVR Havoc that will have a presence on the NBA court from many of their younger stars on their hoops roster like Josh Jackson and Dennis Smith Jr. It’s the first Under Armour basketball sneaker with HOVR cushioning technology, that was first unveiled in their running shoes earlier this year.
Along with adding the HOVR cushioning to the midsole, the Havoc features the one-piece knit upper that has become so popular among basketball sneakers across brands. The front of the upper also has a synthetic overlay that is meant to help with stability in an area that can often feature the most movement to keep the foot snugly in place. Along with the overlay, the laces go further than usual to provide even more foot stability for lateral movement.
The Havoc will hit stores in a low and midtop design on August 31, with the low priced at $105 and the mid priced at $115.
