When I was putting together the 25 best basketball commercials ever last spring, there were two memorable ones that immediately came to mind: the iconic “Frozen Moment” spots used for both Penny Hardaway’s Nike Air Max Penny III and Michael Jordan’s Air Jordan XII.
Recently, Jordan Brand went back to the well with a new and unique “Frozen Moment” commercial for Chris Paul‘s newest signature sneaker, the Jordan CP3.VI. Shot at Venice Beach, the creative minds behind the ad used a chain of 90 Chris Paul doubles in a live event to showcase his movements through Los Angeles.
How does this compare to the original “Frozen Moments?”
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