Ron Burgundy Is Getting His Own Scotch Whisky Called ‘Great Odin’s Raven’

Hey, remember when Ron Burgundy was a movie character and not an all-purpose corporate mascot?

He’s already released a faux-autobiography and Ben & Jerry’s has even delivered his very own limited edition ice cream flavor, so why on Earth wouldn’t Ron Burgundy be getting his own brand of Scotch whisky? You know, other than the fact that he’s not a real person. Sure enough, Drink Supermarket and Riviera Imports are the companies behind the release of “Great Odin’s Raven,” according to The Drinks Business, despite the fact that this seems like more of a clever marketing campaign than it is an actual bottle of booze that we’ll be able to buy in stores.

But The Spirits Business also claims that this is legit and just in time for Anchorman: The Legend Continues, so college students everywhere can prepare to pretend that Scotch tastes good before they eventually puke off one of the worst hangovers of their young lives.

The new Ron Burgundy Whisky – Great Odin’s Raven is a blend of grain and malt Scotch whiskies bottled at 40% abv.

The bottle itself features the silhouette of a black raven above Burgundy’s now famous words “Scotchy, Scotch, Scotch”, while the initials “RB” are printed on gold medals.

Damn, that bottle is going to look hella rad with some water and a yellow highlighter in it.