The Town leaves the Bawx Office in its reahview, Devil inexplicably tanks

09.20.10 8 years ago 16 Comments

Ben Affleck’s blue-collah, sophomore directawrial effit The Town landed in the tawp spawt at the bawx awfice this weekend, earning an estimated $23.8 million on 3,500 screens.  That’s more than Gone Baby Gone‘s entire run and only three million less than the opening of The Departed.  How ya like them apples?  Maybe not as much as that daygo Scoahsese’s, but still pretty good fer some hahd on from Southie.  GO SAWX.

Meanwhile, Easy A skated to a respectable second place with $18.2 million on the strength of largely positive word of mouth (thereby proving a female-led teen movie can be successful, provided it’s, you know… good).  Industry analysts say Emma Stone is poised to become the next big thing, but caution her against “pulling a Lohan.”  (*pantomimes BJ, chugs invisible wine*)

In a shocking turn of events, Devil was kind of disappointing.  Its $12.6 million opening was the lowest yet for “an M.Night Shyamalan-branded horror movie.”  Which I guess means it did worse than The Happening.  It’s strange that the film didn’t do well, because the marketing plan seemed fool proof:

Step 1: Present film featuring no stars and a concept worthy of a six-minute sketch.

Step 2: Mention that it comes “from the mind of M. Night Shyamalan”, America’s favorite filmmaker.

Step 3: ???

Step 4: Profit.

Don’t blame yourselves, guys, no one could’ve possibly seen this coming.

Lionsgate’s Alpha and Omega opened even worse than Devil with $9.2 million, and the most surprising part about that is that there was a movie called Alpha and Omega opening this weekend.  Allegedly.

[via BoxOfficeMojo]:

This week
Last Week Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 N The Town WB $23,800,000 2,861 $8,319 $23,800,000 $37 1
2 N Easy A SGem $18,200,000 2,856 $6,373 $18,200,000 $8 1
3 N Devil Uni. $12,584,000 2,809 $4,480 $12,584,000 1
4 1 Resident Evil: Afterlife SGem $10,100,000 -62.1% 3,209 +6 $3,147 $43,991,000 $60 2
5 N Alpha and Omega LGF $9,200,000 2,625 $3,505 $9,200,000 1
6 2 Takers SGem $3,000,000 -47.1% 2,139 -52 $1,403 $52,346,000 $32 4
7 3 The American Focus $2,756,000 -51.4% 2,457 -376 $1,122 $32,856,000 $20 3
8 10 Inception WB $2,015,000 -28.1% 1,305 -278 $1,544 $285,178,000 $160 10
9 6 The Other Guys Sony $2,000,000 -40.3% 1,827 -419 $1,095 $115,431,000 $100 7
10 4 Machete Fox $1,700,000 -60.4% 1,704 -974 $998 $24,336,000 $20 3

*in millions

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