Expect to see a lot more “urban-targeted films” (movies with black people in them! imagine!) now that Think Like a Man (based on Steve Harvey’s book) earned $33 million in its opening weekend for ScreenGems (a subsidiary of Sony). I haven’t read the book, but knowing Steve Harvey I imagine 80% of his advice involves wearing really shiny suits. The opening was good enough to beat every Tyler Perry film except Madea Goes to Jail, which earned $41 million on the same weekend in 2009. I have to think this is better for racial understanding, in that white people don’t have to try to understand the appeal of Tyler Perry movies. Anyway, it’s unfair to call it a “black film” when it clearly had Turtle from Entourage. Talk about crossover appeal!
Meanwhile, Zac Efron’s The Lucky One opened with a very respectable $22.8 million, which was good enough for the second biggest opening ever for a Nicholas Sparks weep-queef. The biggest ever was Dear John, so I guess the fickle public was quicker to accept Channing Tatum as a lovelorn Marine than Zac Efron. Though I have to think this one would’ve made at least $10 million more if only they’d given this intolerable live-action muppet a goddamned haircut:
Every second that kid is allowed to walk around without anyone pinning him down and going to town with some clippers is like pissing on God’s face.
| This Wk | Last Wk | Title |
Weekend Gross | % Change | Theater Count | Average | Total Gross | Budget* | Week # | ||
| 1 | N | Think Like a Man | $33,000,000 | – | 2,015 | $16,377 | $33,000,000 | $12 | 1 | ||
| 2 | N | The Lucky One | $22,805,000 | – | 3,155 | $7,228 | $22,805,000 | – | 1 | ||
| 3 | 1 | The Hunger Games | $14,500,000 | -31.3% | 3,752 | $3,865 | $356,900,000 | $78 | 5 | ||
| 4 | N | Chimpanzee | $10,205,000 | – | 1,563 | $6,529 | $10,205,000 | – | 1 | ||
| 5 | 2 | The Three Stooges | $9,200,000 | -45.9% | 3,482 | $2,642 | $29,355,000 | $30 | 2 | ||
| 6 | 3 | The Cabin in the Woods | $7,750,000 | -47.4% | 2,811 | $2,757 | $26,980,000 | – | 2 | ||
| 7 | 5 | American Reunion | $5,200,000 | -50.4% | 3,033 | $1,714 | $48,300,000 | $50 | 3 | ||
| 8 | 4 | Titanic 3D | $5,000,000 | -58.1% | 2,515 | $1,988 | $52,828,000 | $18 | 3 | ||
| 9 | 8 | 21 Jump Street | $4,600,000 | -29.9% | 2,427 | $1,895 | $127,066,000 | $42 | 6 | ||
| 10 | 7 | Mirror Mirror | $4,114,000 | -39.9% | 2,938 | $1,400 | $55,206,000 | $85 | 4 | ||
[via BoxOfficeMojo]