Twilight studio sues… over Bella’s jacket

06.16.10 9 years ago 28 Comments


You can sell anything to young girls or crazy cat ladies by advertising it as being related to Twilight, so it was bound to happen that someone would do it without permission.  The first to end up in court?  The company that made Bella’s jacket.  Explain why abstinence is sexy to my cats, Hollywood Reporter:

Summit filed a lawsuit against women’s fashion designer BB Dakota on Friday for copyright and trademark infringement. On the company’s website, BB Dakota advertises a blue cotton canvas jacket like this: “Bella Swann (sic) wears this jacket in Twilight and scores the hottest vampire in high school, and so can you!”

Bella Twilight Jacket BB Dakota catsFalse.  Vampires do not attend high school.  Please cease and desist immediately.  Sincerely, The Anti-Vampire Defamation League.

When the jacket debuted in 2008, Women’s Wear Daily wrote that it was “the stuff that legends are made of.”

Blue cotton canvas.  By the transitive property, legends are made of blue cotton canvas.

MTV’s web site remarked it “brings you this much closer to Robert Pattinson.” called it “love at first bite, er, sight” with a price tag that didn’t suck.  And sang its praises as “very vampirelicious.”

“Vampirelicious” is an acceptable adjective.  I’ll allow it.  Biting jackets remains prohibited.

For more proof, Entertainment Weekly ran a short vignette on how the jacket got into the first film. Apparently, Stewart was supposed to wear a brown hoodie, but the color blue was thought to better match Stewart’s brown hair. So costume designer Wendy Chuck made a dash to Nordstrom and picked something off the rack. “Wendy saved the day!” remarked director Catherine Hardwicke.

Summit seeks an injunction against further sale of the item, all profits earned from the jacket, and it wants BB Dakota to “deliver to Summit for destruction all Bella Jackets.”

So to recap, Kristen Stewart actually wore a BB Dakota jacket in Twilight, a fact which has been widely reported, but now Summit says they’re not allowed to say so in their ads.  Because poor Summit hasn’t made enough money feeding romanticized stalker relationships to young girls off of their forbidden ethnic abs, they also have to make sure that they’re the only ones profiting from it.  God I hope they lose. F*CK YOU, TRUTH!  WE MUST PROTECT OUR BRAND!

And now, I’ve been put in the position of defending a company whose advertising says you can “score the hottest vampire in school.”  Can I sue Summit for that? I’m the real victim here.

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