I don’t think anyone was expecting a massive opening for Keeping Up With The Joneses, but Boo! A Very Madea Halloween beating out two separate sequels (Jack Reacher: Never Go Back), one of them another Halloween title (Ouija: Origin of Evil) with a $27.6 million opening is a bit of a shock. This was the largest opening for a Madea movie and it received an A Cinemascore from audiences who deliberately attended a Madea Halloween movie.
As a general rule, the Madea-centric Tyler Perry films do better than the likes of The Family That Preys or Good Deeds, with the obvious exception of the Why Did I Get Married? series which was powered by the likes of Janet Jackson and Jill Scott. Except Madea Goes to Jail ($41 million opening/$90m domestic finish) and A Madea Christmas ($16m opening/$52m domestic finish), the Madea movies open between $21m and $30m and end up with $50-$65m domestic by the end. So it looks like business as usual. [Forbes]
The surprise here isn’t so much that a Madea movie is opening in the high $20 millions, it’s more that audience enthusiasm for Madea movies hasn’t dampened at all.