What goes up, must come down, and after a record-breaking, news-dominating launch, Pokemon Go is starting to show some signs of weakness. Bloomberg has compiled the most recent Pokemon Go data from mobile tracking companies Sensor Tower, SurveyMonkey, and Apptopia, and the stats could be better.
Pokemon Go engagement, a measure of how long and often people play the game, has dropped to below 60 percent and the number of active daily users has decreased from 44 million at the game’s peak to around 30 million.
Losing around 15 million users is nothing to sneeze at, but Pokemon Go is coming down off a very lofty height. The game isn’t doing poorly now, it may just be settling into a more reasonable groove now that the hype and hysteria have worn off. The app is still one of the top 10 most downloaded (and #1 most profitable) in the Google Play store, so the sky isn’t falling.
Of course, if the general downward trend continues there may be cause for concern, but developer Niantic still have plenty of arrows in their quiver. Niantic is currently working on a new tracking system and other fixes that will improve the Pokemon Go experience, and there are still major features to come, like trading and direct battling. If worse comes to worse, they can just add another 100 Pokemon and watch the world lose their minds all over again.
So yes, the mania is dying down, but if you think Pokemon Go is going anywhere, you don’t know Pokemon.