In partnership with Macy’s, Diesel Only The Brave is giving consumers the opportunity to celebrate bravery with Common, the face of the brand’s courageous fragrance, at a intimate live performance at Capitale on Wednesday, August 26th, 2009. Beginning August 10th, the first 500 people to purchase a Diesel Only The Brave purchase of $117.50 or more at Macy’s in Herald Square and other select NYC locations will receive TWO general admission tickets to this exclusive concert.
The GRAMMY-winning hip-hop artist’s performance, including the song “The 6th Sense,” embodies the spirit of determination and perseverance. This private concert for Common’s friends and celebrity fans will capture the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach.
“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”