It wasn’t exactly a surprise when it was revealed that the organizers behind the disastrous Fyre Festival were hit with a class action lawsuit earlier this week. When you promise a luxury, music-filled weekend getaway and serve up an experience that closely resembles Lord of the Flies, you had to know there could be consequences. The figure that they were asking for, $100 million in damages, was a little jaw-dropping, but based on all the pictures and videos coming out of the event, a protracted court battle seemed to be the logical conclusion for this debacle. Now, there’s a second battle on the way.
In a new suit filed in L.A. County Superior Court, the defendants allege they were tricked into attending the event thanks to a team of social media influencers that the organizers used to promote Fyre Festival. According to the brief, “Social media ‘influencers’ made no attempt to disclose to consumers that they were being compensated for promoting the Fyre Festival,”
This line of legal thinking lines up with what we learned from the pitch that the Fyre Festival organizers used to try and secure funds from investors. They put together a team of people to trumpet the festival, shooting for celebrity targets like Kendall Jenner, Bella Hadid and Emily Ratajkowski to help make their festival more enticing. It’s these efforts that apparently lays at the heart of this new case.