New Gucci Mane might be skinnier, a bit more upbeat and really into pop sociology, but he’s still weird as all hell. He’s Patient Zero for all the giddy Atlanta oddness that has taken over rap’s mainstream in the last several years and he reminded us all why this weekend when he created separate social media accounts for his Santa Claus chain.
The accounts are written from the point-of-view of the chain — named St. Brick, because Guwop is the greatest — and follows the chain as he hangs with Gucci and sh*t-talks other rapper’s chains. Check out a few of his adventures below.
The St. Brick chain even has his own email where you can hit him up for features, but they won’t come cheap. The inanimate rendering of a shaded Santa is currently asking for $50K per guest appearance.
The emergence of the chain seems to point toward another Christmastime mixtape in Gucci Mane’s East Atlanta Santa series, which is great news. The rapper has been on a roll since being released from prison earlier this year. The only knock we have on Gucci Mane is that he’s the type to put up Christmas chains before Halloween is even over.
