Steve Stoute Comments On Jay-Z In Relation To Pop Culture

01.07.10 9 years ago 124 Comments


“African-Americans were very rarely considered pop culture,” he says from behind one of his color-blind podiums. “When Whitney became pop, she did a lot of things that were not necessarily her. Look at her first album” — she looks like an African goddess — “versus her second” — a black Olivia Newton-John — “and you’ll see what she did. Michael Jackson, same thing. He put Jheri curls in his hair. Those were the things they had to do to be loved by the masses.”

But Jay-Z didn’t do anything but keep being himself, he says. “The masses came to him.”

Full Story: “Why Jay-Z Is Everything We’re Not,” @ Esquire

Do you agree with what Steve Stoute said or did Jay-Z change to captivate the masses?

I dumb down for my audience
And double my dollars
They criticize me for it
Yet they all yell “Holla”
– Jay-Z

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