After teasing new music today with a mysterious Instagram post, Kendrick Lamar has now dropped a new single. The song has a lot of subliminals on it that seem like maybe they’re directed at Drake… the cold war between these two has been rumored for a long time.
“My fans can’t wait for me to son your punk ass / And crush your whole sh*t,” he raps at one point, “Tip-toeing around my name / N***a you lame / And when I get at you homie don’t you tell me you just playin / ‘Oh I was just playin K.Dot you know a n***a ride with you bro.” Then he goes on to straight up calls himself the greatest rapper alive on the track, a clear gauntlet at all times. Furthermore, Lamar goes in on Trump and politics later in the track.
The track is part of an ongoing TDE series of tracks that the collective has been releasing since 2010. Considering he dropped “The Heart Part 3” right before Good Kid Mad City in 2012, this seems to be a clear indication that a new album is coming.
Kendrick shared the news via his Twitter, as he often does with new surprise projects:
This is one of the first things Lamar has shared since his critically-acclaimed pair of projects To Pimp A Butterfly in 2015 and the also unannounced, surprise release of untitled unmastered last year. At the end of last year Kendrick put on a very small, intimate show in Brooklyn that we got a closer look at, where he rapped with fans and was in a more congenial mood. Listen and decide for yourself who these bars may be directed at — some are more clear than others. Also we get a hint at a date — K.Dot says “ya’ll got till April the 7th to get your sh*t together.” Maybe that’s the album release date?