Is the rollout for French Montana’s MC4 one of the worst rollouts in recent hip-hop memory? The Cokeboy’s sophomore studio album was hyped and scheduled to be released August 19th but was pushed back two months with French citing sample clearance issues as the main culprit. Target must’ve missed French’s tweet about the matter because they went ahead and prematurely released the album on its original release date which resulted in MC4 getting leaked ahead of its new October 14th date. As it turns out, the push back may have been more about lack of buzz rather than sample issues.
Epic Records CEO L.A. Reid called into Rap Radar podcast recently and pretty much inferred that MC4 was pushed back because the buzz just isn’t high enough for an artist as big as French. “I think we still have work to do,” Reid admitted. “French is an incredible and a beloved artist. He deserves a moment, a real moment of monster success. And that’s what we’re aiming for, you know? We didn’t want a calendar to dictate that for us. We wanted to make it happen organically and naturally. We wanted to make it really successful.”
French currently has two singles on the Billboard Hot 100. “No Shopping,” his latest single with Drake, moved from no. 80 to 36 in just one week. “Lockjaw” featuring an incarcerated Kodak Black also moved up a notch from no. 79 to no. 73.