Celebrity co-signs can create watershed moments for the people or products on the receiving end. Cali MC Boogie is about to get a whole lot of love now after Rihanna put her stamp of approval on his music.
On Tuesday morning, the singer shared a clip of Boogie’s “N**** Needs” video with her 45.7 million Instagram followers with a note that read “chillz…my new fav. @ws_boogie.” Clearly, that’s a huge boost for Boogie, who just released the video for the Thirst 48, Pt. 2 track a few short weeks ago. The West Coast upstart has been gaining steam over the past two years and released one of 2015’s best projects in The Reach. His gritty raps connect with listeners because they’re grounded in a common man approach, one that eschews the glamour and glitz commonly associated with rap in exchange for very honest revelations about life, love, relationships, fatherhood and more.
Anyone who knows Boogie is probably aware that he’s not huge on social media. Aside from showing fun clips of son, he doesn’t say a whole lot. But, when RiRi bigs you up, anyone would be compelled to respond publicly. Boogie kept his response short and sweet, as usual, writing in the caption of his own Instagram post, “Thank u so much man @badgalriri.”
Below, check out the full video for “N**** Needs” to see what’s got Bad Gal all excited in the first place and take a listen to Thirst 48, Pt. 2 while you’re at it, too.