The hip-hop world is still abuzz about Travis Scott’s long-awaited Astroworld. The 17-track album is a sonic circus, true to the album cover and title – and so is the first visual for the album. Today, Travis Scott dropped the video for “Stop Trying To Be God” that he directed along with Dave Meyers. The 4-minute visual takes us along with Travis as the shepherd amidst sheep, walking down what may be a block in his native Houston. The camera is then focused on a giant hole in the sky that appears to be the sun – and turns into lunar energy as the day literally flips. The rest of the visual is a continuous sequence of religious imagery. The slick camera work catches Travis get set aflame, baptize dozens in a pool, and rap in front of the son while women dance on clouds – he’s not god though.
The dark, uniquely dimensioned visual ends with Kylie sitting in a manger holding a lamb, glowing a brilliant sheen of gold. There were no GOATs in the visual, but his Astroworld project is already in many people’s conversation for the best album of 2018. The trap-based album shows that the genre isn’t dying off after all, but just needs sonic mastery to stay fresh – and creative videos like Travis’ latest effort.