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Emma Watson Wore Literal Trash On The ‘Beauty And The Beast’ Press Tour And Still Looked Fabulous


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When a blockbuster movie is on the verge of release, the stars pack their bags and head out on a whirlwind press tour that can last weeks. Costume changes, premieres, interviews, and photo ops blur together. But the result can be a bevy of positive press that boost name recognition for the film. With the live-action remake of Disney’s Beauty and the Beast is tracking to open north of $100 million domestic, it definitely counts as worthy of a press tour blitz. But Emma Watson — who stars as Belle — wanted to do more than make a statement about her part in bringing the 1991 classic to live. The longtime feminist and environmentalist wanted to shine a light both of her causes through fashion.

To that end, Watson created a new Instagram account specifically for her Beauty and the Beast press tour, prudently named The_Press_Tour. Uproxx mentioned this when it launched, but at the time there was little in the way of photographs or information on the account. In the interim, Watson and her team have used Instagram’s recent update that allows multiple photographs to be uploaded at once to praise wardrobe designers for their use of recycled materials, lack of animal cruelty, and commitment to hiring women. Each successive day, the details of Waston’s wardrobe and make-up have gotten more specific. Both of her red carpet dresses are literally leftover trash but she still looks chic as hell.

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Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome 🇨🇳 🌹 P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty "Un" Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have 'The Never List' of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty

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But this isn’t the actress’s first foray into pushing the fashion industry towards more ethically sourced options. During the Met Gala in 2016, Watson’s dress was created using Newlife, a yarn made completely of recycled plastic bottles. In an interview about the Calvin Klein creation with CNN, Emma recounted a turning point in her life. Traveling to Bangladesh at the age of 19, the UN Ambassador met a factory worker the same age but with a far different quality of life. It was at that point, Watson committed herself to “[c]hanging the world one dress at a time.”

Based on the clothing she’s been wearing for the Beauty and the Beast press tour, Emma Watson puts her money where her mouth is. While all of these pieces are too rich for the blood of most, if The Devil Wears Prada taught us anything it was the trends of high fashion eventually effect the entire industry. Like Reaganomics, only it actually works in practice. With any luck, Watson’s determination to drag fashion kicking and screaming into a less environmentally damaging future will find its way into your local Forever 21 within a few seasons. Even if they don’t, these outfits sure are stunning to look at.

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Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

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Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Jewellery by @allbluesofficial, who are based in Stockholm and handcraft every piece in their local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

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Tonight was a special screening of @beautyandthebeast in London. The film was shown at the Odeon Leicester Square cinema to 1,600 people after a reception at the stunning Spencer House 🌹 Bespoke @emiliawickstead structural, off-the-shoulder gown with inverted pleat train. The gown is made from end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy. These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead's London atelier, by an all-female team. Earrings are from @catbirdnyc, whose pieces are handmade in Brooklyn. Dress validated by @ecoage #ecoloves Skin prepped with @demamielskin Dewy Facial Mist, @tataharper Repairative Moisturiser and @decleoruk Aromessence Neroli Hydrating Oil Serum. De Mamiel mist is made from ingredients sourced and blended in the UK, in small batches to maintain the vitality of each natural ingredient. Tata Harper are verified by PETA that neither the brand nor its ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products. Decléor serum is a blend of naturally derived ingredients such as neroli and sandalwood and free from mineral oils and parabens. Foundation is @inikaorganic's BB Cream, which is certified organic, vegan and not tested on animals. Concealer is the @rmsbeauty "Un" Cover-Up made from organic coconut, jojoba and cacao oil and mineral colours. Cheeks are @iliabeauty A Fine Romance Multi-Stick which is gluten-free and then finished with Inika's Mineral Mattifying Powder, blended from silica, corn, tapioca and rice powders instead of talc, which face powders have traditionally been based on. Beauty brands verified by @contentbeauty

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Completed our final day of press in London for @beautyandthebeast, what an incredibly kind reception. Not long now until the film is released into the world! 🌹❤️🇬🇧 Today’s look was a bespoke @31philliplim outfit, made from responsibly-sourced FSC (Forest Stewardship Certified) viscose, and Oeko-Tex 100 certified biodegradable acetate yarn. @pichulikafrica earrings, handcrafted in Cape Town using locally manufactured rope re-purposed from off-cuts or overruns from the yachting and climbing industry. @burberry pumps handmade in Italy with organic silk #30wears Fashion info validated by @ecoage #ecoloves Skin prepped with @balancemebeauty Restore and Replenish Cream Cleanser, @sukinskincare Hydrating Mist Toner and @paiskincare certified organic Rebalancing Day Cream and Gentle Eye Cream. Lips prepped with Balance Me Lip Quench Balm. Balance Me was founded by two sisters with clarity at the heart of their brand, stating the percentage of natural ingredients on the front of each product. Pai Skincare is certified vegan, is one of the first UK brands to be certified organic by @soilassociationbeauty and is formulated with sensitive skin in mind. Sukin are an Australian brand committed to offsetting their carbon emissions through a clean energy biomass project in India. @iliabeauty Vivid Foundation in a Tularosa and Atacama colour-mix used for the base. @rmsbeauty 'Un Cover-Up was used as a concealer and the Tinted "Un" Powder was used to set in place. Cheeks and lips were tinted with RMS Beauty Lip2Cheek in Illusive. @odylique Essential Care Mascara was used on lashes. This is the first mascara to be certified to organic standards by the Soil Association and the brand list the recyclability of their packaging and the country of origin on their website. The whole look was set with Ilia's Finishing Powder. Beauty brands verified by @contentbeauty

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