I’d recommend you take seizure inhibitors before checking out the music video to DJ Khaled’s “I Wish You Would” combined with Kanye West’s “Cold,” but, actually, the clip itself is the seizure. It may comfort you to know that Hype Williams probably earned a pretty penny for shooting Ye, Khaled, Rick Ross and (for a moment only) Kim Kardashian in a dank brick tunnel with a shake-cam.
But then again, it’s Hype Williams: dude generally gets a pass.
The tracks together are less of a combination and more a pair of convenience. Kanye West takes up most of the screen time, while Khaled still seems to suffer from Little Brother Syndrome, which pushes him upfront for some quick catch-phrase and then back literally into the shadows. Rick Ross — still eager to never retire his “M-M-Maybach Music” tag — delivers his lines about making it rain and buying nice watches, while West brings his next level rhymes about his South Side Chicago neighborhood, drug testing at work and countering his most violent tendencies with the feeling of responsibility. Looks like one of the two phoned it in, I’ll let you guess which.
Meanwhile, for that Kardashian cameo: blink and you’ll miss it. Kanye’s girlfriend appropriately makes her show, considering a verse of “Cold” (formerly “Theraflu” before the drug co. got mad) is dedicated to her wooing. You won, Yeezy, and Kris Humphries didn’t even get fired.
“I Wish You Would” is the third track on DJ Khaled’s “Kiss the Ring,” out in a week on Aug. 21. The song was produced by increasingly favored G.O.O.D. Music family member Hit-Boy. Kanye West — the head of the G.O.O.D. Music fold — released “Cold” (feat. DJ Khaled) back in April as a one-off.