At this rate, the Tribeca Film Festival might have to come up with a new name.
The movie showcase, started by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2002, today announced that the 2017 festival has expanded beyond film and will now include virtual reality, TV and digital content.
In a statement, Festival Director Genna Terranova said, “As the technology and tools proliferate in the creative community and new distribution models emerge we feel it is the right time to expand and support artists on these growing platforms in a broader way.”
The move to add these new categories comes not long after a change in leadership at the festival. In January 2016, it was announced that Rosenthal was out as CEO and was being replaced by former advertising agency executive Andrew Essex.
The sixteenth annual Tribeca Film Fest will run from April 19 – April 30, 2017 in New York City.