HitFix

TV Ratings: ‘Bachelor’ finale tops ‘Believe’ sneak as ABC, NBC split Monday

[Apologies for the lateness of this ratings story! I'm in Calgary and I spent the day on the set of FX's “Fargo.” That means lots of “Fargo” interviews pre-premiere (April 15), but it also means I couldn't get to ratings the morning. On the other hand, these are National Live+SD ratings, so I got to delete my normal “preliminary and subject to change” caveat.]

National ratings for Monday, March 10, 2014.

Monday night's sneak of “Believe” basically equalled last week's “Blacklist” for NBC, but it couldn't keep up with the final hour of ABC's “The Bachelor” finale. The result was a narrow ABC win among young viewers and a comfortable NBC win overall.

Probably due to the stronger-than-normal “Bachelor” numbers, “How I Met Your Mother” was way down for CBS, while “Star-Crossed” and “Beauty and the Beast” also slipped for The CW. 

Even if there was a slightly bigger audience watching “The Bachelor” and “Believe” than normally tunes in for “Castle” and “Blacklist,” CBS' “Intelligence” got a small bump without its normal competition.

Over on FOX, “Bones” returned to Monday with familiar “Bones”-y numbers, but couldn't stop “The Following” from slipping back under 5 million viewers.” 

On to the numbers…

Among adults 18-49, ABC averaged a 3.5 rating for Monday primetime, edging out NBC's 3.4 rating in the key demographic. CBS and FOX both averaged a 1.6 key demo rating, with The CW averaging a 0.2 key demo rating.

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