Bud Light’s New Beer Glasses Are A Built In Drinking Game


Anheuser-Busch probably didn’t intend for this, but they just released the easiest sports drinking game ever. That’s because, to celebrate the 2017 NFL season, Bud Light is releasing pint glasses that light up when your favorite team scores a touchdown (as if you needed another reason to drink beer while watching football). As cool as this sounds aesthetically, the beer glasses are also perfectly suited to be made into a drinking game. Instead of just taking a drink to celebrate a big play or a touchdown, the cup will tell you that it’s time to get your drink on. You don’t even need to look up from your triple layer nachos.

The “Bud Light Touchdown Glass” will make its season debut tonight at Gillette Stadium during the New England Patriots game against the Kansas City Chiefs. Specially for this game, the glasses will light up blue when the Patriots score a touchdown (no love for the Chiefs?). But, they will also glow when the team gets its banner for winning Super Bowl LI. These special glasses will be controlled by a radio frequency inside the stadium.

But, you don’t have to attend tonight’s game or join the Patriots bandwagon to have a glass of your own. On top of the Patriot’s Super Bowl LI commemorative glass, you can also buy Raiders, Jets, Giants, Colts, Broncos, 49ers glasses, and a generic NFL glass if you happen to be a fan of one of the teams that were left out. But, Anna Rogers, director of NFL Marketing for Bud Light told Ad Age that more teams might be available soon.

“We wanted to test it with a few team partners to understand consumer experience and fan demand. Our hope is we can expand the program going forward for future seasons and incorporate with all our team partners.”

You’re probably wondering how these glasses work. They aren’t witchcraft, they actually light up when they are connected via Bluetooth to a special phone app, made specifically for the glass. Admittedly, it’s a lot of work for a sip of beer.

If you’re lucky enough to be a fan of one of the available teams, they can be purchased on the company’s website for $17.99 for use in your own home. If you’re planning a party for tonight or any of Sunday’s game, buy a few and see your whole living room light up like the Fourth of July every time your teams strides past the goal line. That would probably look pretty cool. That is, unless your team doesn’t score any touchdowns. Field goals don’t mean anything to this glass.