Channing Tatum Is Expanding His Empire With His Own Vodka Brand

Celebrities getting into the liquor business is a long-running tradition, as rappers like Jay Z, Diddy, and 50 Cent have endorsed various vodka brands, and Drake recently tossed his Cleveland Cavaliers NBA Champions hat into the whiskey business with Virginia Black. Even George Clooney claims he was drinking so much of his Casamigos tequila that he was “forced” to start selling it, and that’s probably all the encouragement Channing Tatum needed to roll up his sleeves and start working them Tetons. Yo, you heard it, fam – C-Tates has his own vodka label.

According to the New York Post, the eventual (maybe?) Gambit star and man we lovingly refer to is making the rounds at the Cannes Lions International Festival of Creativity to market what he is calling a “high quality” but “less formal” vodka that will be made from only the finest Idaho potatoes, as well as the Grand Teton’s glacial waters. As the bottle says, this is “Damn smooth craft vodka,” but let’s get a little more into the brand spirit with the official description:

BORN AND BRED is an American craft vodka made from the best Idaho potatoes. Twenty-times distilled, it’s prepared in small batches and nourished by the unspoiled glacial water that flows from the Grand Teton mountains. And while it can serve as a smooth complement to your mixer of choice, Born and Bred’s clean, crisp taste is perfect for neat or “on the rocks” savoring.

Normally, this is where I’d reach out to my good friend C-Tates and get the exclusive on why he launched this vodka and how it will taste being served at Saints and Sinners on the belly of a topless Mardi Gras patron, but that line, sadly, has gone silent.