What’s better than regular old ice cream? Beer-flavored ice cream, most definitely. The folks at New Belgium and Ben & Jerry’s know this well — last year they teamed up to offer a Salted Caramel Brownie Ale Brown Ale as a pairing for Ben & Jerry’s Salted Caramel Brown-ie Ale ice cream. And this year, “they’re at it again,” with the all new Chocolate Chip Cookie Dough Ale.
The beer, which is described by New Belgium only as tasting “amazing,” is intended to be paired with Ben & Jerry’s Chocolate Chip Cookie Dough ice cream.
And of course the New Belgium/B&J’s alliance is for a good cause: $50,000 of the sales proceeds from the beer will go toward Protect Our Winters, a non-profit dedicated to raising awareness of climate change. New Belgium’s Director of Sustainability, Jenn Vervier, spoke of the company’s excitement to be teaming up with Ben & Jerry’s and POW for a second year in a row. “We look forward to talking about climate change and climate action,” she said in a statement. “With the upcoming election and a new administration, year two is even more important than the first round.”
Details as to the actual taste of the beer (other than “amazing,” “delicious,” and “unique”) are still a bit vague, but that’s because it’s not quite ready to launch yet — it’s expected to hit shelves sometime this fall.
That doesn’t mean you can’t enjoy a good beer float while you wait for your cookie dough ale to finish shipping: Ben & Jerry’s already offers a guide to pairing New Belgium’s regular line of beers with its ice creams. Belgian-Style Dubbel Ale and Chunky Monkey, anyone?
