UPDATE: The PepsiCo has issued a statement to Uproxx:
The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women – they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.
The original article is below:
For some reason, the gender of our products, even the most unnecessary of products, matters to some people. And, leaving aside the absurdity of “brogurt” and pink tool kits, it can make sense… to a point. Women’s razors tend to have more surface area than men’s because women are shaving less sharply angular sections of skin, for example.
But these “Doritos for women” that everyone is buzzing about, are they really a thing? Not quite. At least not the way the story is being told so far. If you believe the headlines, we’re just a few short weeks away from Slim Ranch Doritos with pink bags:
And, needless to say, many on Twitter were not enthused about the Ladyritos: