Consider it official, in a move that no-one asked for or (subsequently wanted) American donut chain Dunkin’ Donuts has dropped the “Donuts” from their name — making some of us unsure what exactly we’ll be dunkin’. Jokes aside, the popular chain started omitting the “Donuts” from some locations across Massachusettes (where the company hails) last year, but today they’ve announced the change is official company-wide at their 12,500 stores.
It’s official: We’re going by Dunkin’ now. 🤗 After 68 years of America running on Dunkin’, we're moving to a first-name basis. 🧡 Excited to be #BFFstatus with you all 👯☕️🍩 #firstnamebasis #besties pic.twitter.com/hmzd2Bamlm
— Dunkin' (@dunkindonuts) September 25, 2018
Kudos to Dunkin’ for asking for this level of first-name intimacy from us — after all, they’ve seen us stuff bearclaws into our gaping maws for decades. Krispy Kreme couldn’t be reached for a comment but the internet reacted in the way the internet usually does.
https://twitter.com/KrabbyKam/status/1044649603847598080
https://twitter.com/CaledonianRoses/status/1044649679907172352
https://twitter.com/megan_107/status/1044648058343092224
Nope, sorry you will always be Dunkin Donuts. I don't want to hear it.
— Bibi (@darthmariaa) September 25, 2018
Business Insider reports that the concept originally started as a rebrand that included a new selection of beverages and store designs, including digital kiosks for ordering, in an effort to modernize the 68-year-old company. While a name change wasn’t necessary, Dunkin’ probably assumed it wouldn’t be a hard change to make — considering people dropping the ‘donuts’ is in step with the speedy on-the-go culture Dunkin’ itself has championed.
Not all fans of Dunkin’ took the news harshly, welcoming the change.
Hello Dunkin!!!
— Shirley D (@nyghtstarr) September 25, 2018
As long as the coffee stays the same I don't care what you call yourself! #bestcoffeeever
— we are all mad here (@onceiunravel) September 25, 2018
The cosmetic change is expected to come in January, and Dunkin’ has assured customers that their iconic color-scheme is not changing — though they’ll clearly have to redesign their “DD” logo. Call us crazy, but we still think the best donuts are found in all sorts of mom and pop shops across America. We’d always rather be on a first name basis with a smiling face than a giant corporate entity.
