Dunkin’ Donuts and Starbucks have more or less cornered the whole “morning caffeine buzz” market. That leaves Dunkin’, in particular, with a problem, as it’s pretty hard to extend your #brand beyond, well, coffee and donuts. So they’re diversifying into breakfast pastries by teaming up with Pop-Tarts.
Sadly, there isn’t a “Black Coffee” flavor, which seems to be something of a missed opportunity — not to mention the total lack of a “Large Regular” option for Boston. Instead, the Pop-Tarts will come in Chocolate Mocha and Vanilla Latte flavors, keeping with Pop-Tarts’ tendency towards sweetness.
This isn’t the first time a drink company has made a breakfast pastry. The breakfast staple recently rolled out root-beer and orange soda-flavored tarts in a deal with Pepsi, which weirdly has yet to end in the natural conclusion of a Wild Cherry Pepsi flavored Pop-Tart (Why? We’d buy it!). Still, this is a bit of a step in a new direction, since “coffee drink” flavors are an unexplored territory. But what we really want to see is what happens when Dunkin’ unleashes their donut flavors on Pop-Tarts. Nobody would ever admit to buying and eating Boston Cream Pop Tarts, but they’d do it anyway.