The consequences of technology are vast and varied. Between threats to cybersecurity, hacked vehicles, and leaked nudes, there’s plenty of negative to balance out the positives associated with the tech we take for granted. One of the most dangerous consequences of technology is certainly texting while driving.
Distracted driving has always been a concern for people on the road, especially parents and law enforcement. The advent of texting, however, has created a monster. Don’t believe us? Consider this – in Ontario, texting and driving is projected to kill more people this year than drinking and driving.
Campaigns to fight texting and driving have led to plenty of response on social media, but few have made a lasting impact on the numbers. A new billboard in Toronto hopes that shock value could change formerly ineffective strategies.
In bold, black letters against a plain white background, the billboard encourages drivers to “TEXT AND DRIVE.” Underneath are the words, “Wathan Funeral Home.” Shocking, right? Anyone whose curiosity extends beyond a furrowed brow would find that the funeral home’s website is actually part of a public-service announcement from Canadian ad agency, John St. The purpose of the billboard is to draw attention to facts like “drivers engaged in text messaging are 23 times more likely to be involved in a crash.”
Shocking ad campaigns such as this and a recent “college unacceptable acceptance letter” ad are a great way to grab people’s attention. But do they actually effect change? Only time will tell. Put your phone down while we wait.