There’s no denying that the majority of folks around the globe aren’t too keen on eating right and staying fit, but what if there was an incentive involved besides not dying at a young age of a heart attack? What could possibly make people stop eating burgers that need an attitude adjustment?
Money, of course! On Wednesday, John Hancock rolled out a new cash back rewards incentive program for some of their life insurance policy holders. Customers of John Hancock who hold Vitality policies will receive special discount cards that they can use at Walmart to receive 25 percent off of healthy foods or receive cash back at 70 other grocery store chains.
Michael Doughtry, president of John Hancock, spoke with USA Today on Wednesday about the new program.
“It’s really three things that cause more than half the deaths in the U.S.,” he says. “People smoking, people not eating nutritious diets, and people not engaging in enough physical activity. If our customer base can get better in those three areas, they’ll live longer, which means we’re not going to have to pay out claims as quickly.”
How much money can policy holders earn using this new service? Only up to $50 per month, but customers will be able to rack up ‘Vitality Points’ and if you want to stay in the program, you better start earning those Vitality Points. If you don’t make it to gold or platinum level, you’ll be kicked out of the program.
(Via USA Today)