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McDonald’s Is Finally Putting The Dollar Menu In Its Grave With The New ‘McPick 2 Menu’

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Fans of cheap eats that are likely shortening your life might have to start looking somewhere else, or at least lower their expectations a bit. That’s because McDonald’s is finally taking its Dollar Menu out back and putting it out of its misery, changing it to the oddly named “McPick 2 Menu.”

With the new choices, you will pick 2 of 4 options for $2. These include the classic McDouble, McChicken, a small fries and mozzarella sticks. The latter is a new addition to the McDonald’s menu, or I haven’t been desperate enough to eat them. The AP provided some details of when you can expect the McPick to hit restaurants:

The offering has gained the necessary votes from franchisees to make it onto the national menu, and will be available in U.S. restaurants for a five-week run starting Jan. 4. After that, McDonald’s said it may change the details of the offering, but that it plans to stick with the “McPick” concept and name.

It’s just the latest effort by McDonald’s to revive slumping sales with bigger moves, such as making breakfast items like Egg McMuffins available all day. The chain has also been trying to find a new way to attract deal seekers after moving away from the Dollar Menu, which was introduced more than a decade ago.

“As we moved away from the Dollar Menu, we didn’t replace it with offers of an equivalent form of value. And customers have voted with their feet,” CEO Steve Easterbrook said in July.

We’ve been graced with the prospect of all-day breakfast, something I feel is a bit of a bamboozle because it is only a limited menu. When you go to Denny’s, all-day breakfast doesn’t just mean eggs and one type of meat. I feel rectifying that would be a bit more progressive than ditching the dollar menu with some sort of mozzarella covered monstrosity (hyperbole is fun when we’re talking fast food).

(Via AP)

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