Here at UPROXX, we’re not the sort to kinkshame. Still, when a popular skin care brand leans hard into selling bird sh*t as a glorious thing to rub into your skin, it’s not unreasonable to blurt out a healthy “what the fudge” exclamation.
Nivea is turning heads (and stomachs) with an ad campaign featuring a seagull that poos sunscreen on innocent beachgoers. Don’t worry, Nivea didn’t capture an actual seagull and pump UV blocking lotion into its body. They built a special robot bird that craps out the white stuff. That’s the more humane way to splatter faux feces on the public.
The “Care From The Air” campaign is built around the premise that kids don’t like putting on sunscreen, but weaponized sunscreen poop is totally their bag. Kids may have enjoyed the experience, but the Cannes Lions International Festival of Creativity did not. In fact, Titanium and Integrated Lions at Cannes jury president Sir John Hegarty offered up a response to the campaign with a mix of disdain and dipping sarcasm.
“One [campaign] we debated long and hard was the flying seagull from Nivea. Without question, this was one of the pieces that caught our attention. … The big, big problem is kids on beaches don’t have enough sunscreen on. They run around and it rubs off. So they developed a [robotic] seagull that flies across the beach and basically sh*ts suntan cream from Nivea. This is, as you can understand, something we had to take very seriously.”
“This is, without question, at the cutting edge of technology and brand integration,” Hegarty continued. “I think actually they’re also teaming up with the Royal National Institute for the Blind, because if you get this stuff in your eyes from the flying seagull, you’ll probably need special attention.”
Geez, it’s almost as if this dude took a splat of that “sunscreen” right to the mouth. The company behind the campaign, Germany’s Jung von Matt/Elbe, hasn’t exactly backed up their ad with much support. Speaking to Ad Age, a rep stated “the PR department of the client doesn’t want PR for it, so we do not promote it.”
Please consult with your dermatologist before rubbing any animal waste into your screen.
(via Daily Dot & Ad Age)