Is Subliminal Advertising Legit?

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I remember when my older sister did a class project on subliminal advertising in the sixth grade. I was only 8 years old, and the idea that someone was trying to plant messages deep in my brain without my knowledge made my head spin. She showed me images pulled from ads and informed me, very matter-of-factly, that Joe Camel was meant to look like a penis (to what end, who knows).

I was far too intrigued to even bother being outraged.

We asked Jeff Warrick, director of Programming the Nation, to offer his thoughts on the matter for the latest episode of The Truth.