No, Donald Trump’s hair is not one of Voldemort’s horcruxes. But according to a soon-to-be-published study in a special election edition of PS: Political Science and Politics, there is a relationship between fans of J.K. Rowling’s bestselling series and the tiny-fingered presidential candidate.
Namely, they don’t like him. “In fact,” reads the writeup of the study from the University of Pennsylvania’s Annenberg School for Communication, “the more books the participants read, the greater the effect.”
The study, titled “Harry Potter and the Deathly Donald,” was written by University of Pennsylvania political science and communication professor Diana Mutz, and examines what Mutz calls the “Harry Potter effect.” The effect is powerful too — even when controlling for factors known to predict a person’s attitudes toward Trump (party identification, gender, age, level of education, evangelical self-identification, and something called “social dominance orientation”), it remained.
Which is sort of a huge deal. The last time a book influenced public opinion of an issue, the issue was slavery, and the book was Uncle Tom’s Cabin.