Yuengling lager has always been as synonymous with Tastykake and scrapple when it comes to beloved local treats from Pennsylvania, and when distribution expanded to the rest of the mid-Atlantic and east coast about a decade ago the rest of the country also started to get in on the Yuengling craze. Yuengling’s popularity stems from it being a decent, reasonably priced beer, however the brand is not winning over beer drinkers by wearing its politics on its sleeve.
On Monday Richard “Dick” Yuengling Jr., the fifth-generation owner of Yuengling, welcomed Eric Trump to the site of America’s oldest brewery in Pottsville, Pennsylvania during a campaign stop. The second eldest son of Donald Trump told reporters, “My father’s going to make it a lot easier for business to function. We’re going to do it right here in the U.S.” Yuengling likewise made it clear that the brewery supported the Republican candidate by telling Trump: “Our guys are behind your father. We need him in there.”
In the swing state of Pennsylvania, highly sought after by both candidates, political affiliations tend to run the gamut of extremes, and many liberal beer drinkers were decidedly not happy when news of Trump’s visit started to make the rounds Tuesday afternoon. Not surprisingly, people quickly began declaring on social media that they intended to boycott Yuengling from now on.
Whether or not Yuengling will actually see a decrease in profits over the boycott is another story, but at the very least it’s a cautionary tale to keep politics out of business that other companies like Chick-fil-A have had to learn the hard way.